We are a dad / daughter run small apparel brand inspired by Community, Mother Nature, and Kindness.​

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We've donated over $10,000 to SCM fire relief, and counting...

 

I started this fundraiser with my teen daughter in October 2020 after the devastating CZU fires.

 

I had the Heart Logo idea in my head for years, since I first moved to one of my favorite places in the world; the Santa Cruz Mountains in 2008. In 2020 after a lightning strike we evacuated our house in the middle of the night as the flames burned 100 yards away. We thought our house would be burnt down the next day, but it wasn't. The wonderful fire fighters were able to contain it. After all the devastation we saw all around the SC Mountains, this idea came to life. So with help from Sofia, we came up with our 70+ favorite places, animals, activities & history in the SCM's and I designed this Heart Logo. We truly live in a redwood paradise, but we’re vulnerable to Mother Nature, especially with fires.

 

In 2020 we sold shirts, donating 100% of profits to CZU fire relief. We raised $4200, and after the fundraiser sold out twice, residents were still asking for re-stocks, hoodies, beanies, etc. So to keep it going in 2021, we shifted from a fundraiser to a small apparel brand that donates 10% of profits to SCM fire & redwood relief/support, now with over $10,000 donated so far!
 

Thanks for your support. 

 

-Erik Olsen (& Sofia)